The case for caregivers | a UX Design challenge
Employees weren't signing up for a free benefit.
What we did:
We identified the user journey and paint points, empathized with users, conducted interviews to verify our assumptions, and proposed a solution with the highest user impact.
Struggles we overcame:
Identifying user pain points as distinct from the business problem and finding a solution that addressed both.
From the work that we did as a team, I went on to create a medium-fidelity prototype of what our approach might look like.